Product-Technology Roadmapping (Cambridge Advance Online)

Product-Technology Roadmapping is a University of Cambridge short course that enables learners to gain a complete understanding of the roadmapping process, including how to: • analyse external market and internal business needs and drivers • categorise and prioritise key market segments • strategically align and identify knowledge gaps • identify product features, functions, and attributes • produce a product or service release strategy • identify and prioritise technology solutions • produce a roadmap and link it to market, product, and technology perspectives.